Government Agency
Enterprise Singapore
Failure to Launch
A fictional short film of first time F&B Founder struggling to launch his new cafe. Highlighting the relatable struggles of the industry and the shame of failure to friends.
Multi-stakeholder Approval
Project Gallery
A curated collection of visual assets produced for this campaign, showcasing the diversity of storytelling approaches.
Failure to Launch Trailer
A dramatic look at the risks, pressures, and harsh realities of launching an F&B business.
Economics of F&B
Three successful female entrepreneurs share crucial foundational insights into running a cafe.
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