Our Story

Stories with heart and soul

The name Jaidee comes from a Thai word meaning "good heart." It’s a word that may be unfamiliar to some, but it carries deep meaning. Inspired by our founder Gary’s marriage to his Thai wife, Jaidee reflects the kindness and sincerity we bring to every project. Ko, a playful twist on "Co," nods to Gary’s last name, blending the personal with the professional in our brand identity.

Our logo tells this story visually, our balance of heart and intention with creativity and strategy, representing the birth of new ideas and stories.
At Jaidee & Ko, we don’t just create videos—we craft stories that connect. Honesty, transparency, and authenticity guide us every step of the way, ensuring that our clients’ messages resonate with the people who matter most.

Gary’s vision is to bridge the gap between businesses and the public through video and social media, building real connections that inspire and inform.

Our Mission & Vision

Our Mission is to help B2B businesses and industry leaders get noticed. These essential companies work behind the scenes, and we’re here to bring their value into the spotlight through social media and video.

Our Vision is to elevate the incredible work happening in industries often taken for granted, helping your business gain the recognition and support it deserves. Our vision is to shift perceptions—highlighting the importance of blue-collar work, and fostering a renewed respect and admiration for the people making real-world impact every day. We're here to cut through the noise of superficial content and create a positive, authentic narrative that aligns with your values while countering the harmful culture of FOMO and vanity.

Our Team

Meet the passionate individuals behind our agency.

Gary Koay
Founder | Creative Director
Unrealistic Desire: To communicate with animals
Edwin Grospe
Senior Editor
Unrealistic Desire: 1st Cut Approvals by Clients
Alexandra Castro
Junior Social Media Manager
Unrealistic Desire: To eat and not get fat

Let's Start a Conversation

For any inquiries - please feel welcomed to schedule a call or fill out the form and we will get back to you as soon as possible.
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